Visit Seattle Creative Lead

As Creative Lead on 60+ branded videos, my role was to make sure every creator understood the vision behind the project—and that the final content delivered on it.

I translated campaign goals and creative briefs into clear direction for creators, helping them understand the story we wanted to tell, the key moments to capture, and what the brand needed from each piece.

Once the footage came in, I worked closely with editors to shape the final story—providing feedback on hooks, pacing, structure, shot selection, music, graphics, and overall tone.