VISIT FAIRFAX

AMERICA 250 CAMPAGIN

MY ROLE
Creative Lead · Concept Development · Creative Strategy · Scriptwriting · Editorial Direction

THE BRIEF
Create an engaging social-first video for Visit Fairfax celebrating America 250, using an existing library of pre-shot B-roll.

THE APPROACH
Developed the creative concept and narrative structure around the available footage, finding a fresh way to connect Fairfax’s history, experiences, and destination story to the larger America 250 moment.

THE EXECUTION
Worked with the existing B-roll library to shape the story, script, pacing, and editorial direction, guiding the concept from initial idea through final edit.